True Blue Salute Veteran’s Program

In grateful recognition of the service and sacrifice of our Armed Forces and their families, New Holland Agriculture announced today that effective on Veteran’s Day, November 11, 2011 and continuing through January 21, 2012, it will offer U.S veterans and military personnel a $300 discount on the purchase of  New Holland Boomer™ compact tractor models 30, 35, 40 or 50 purchased in North America. New Holland will also donate $100 to the Fisher House Foundation for every Boomer compact tractor sold in North America during the discount period.

The New Holland discount/contribution initiative is designed to coincide with a previously announced program involving a New Holland tractor, nicknamed the ’Lil Tug by the crew at the famed Jay Leno Garage, the tractor’s home for the last five years. New Holland and Jay Leno have spearheaded the program that will see the ‘Lil Tug auctioned for charity at the Barrett-Jackson Auction in Scottsdale, Arizona on January 21, 2012.  Proceeds from the tractor auction will go to the Fisher House Foundation

The New Holland tractor discount is available on new, New Holland Boomer compact tractor models 30, 35, 40 or 50 sold by an authorized New Holland dealer. Veterans and military personnel will need to show a valid, government-issued military ID card or other proof of military service to receive the discount. See your local New Holland dealer for details.

Accepted military IDs (PDF – 71.5K)